Boba Box needed a new brand after deciding to change their name from Bubblicious Tea.
The brief was for an identity that matched the personality of the company - colourful and fun but professional. After many rounds of alternative concepts, a final approach was agreed. The design was made up of 3 elements: the hexagon "box" shape, the "flavour flower" device, and the logotype.
![](https://cdn.myportfolio.com/8090f18b06da7b467c7fb3b261b42e62/40b102ea-cf66-49bb-aabd-a6cd1a4f165a_rw_1200.png?h=a12b82e02ea7e77648226b20ff5b2f6c)
![](https://cdn.myportfolio.com/8090f18b06da7b467c7fb3b261b42e62/17ea8b42-468c-423f-ace6-c87eb60cfedb_rw_1200.jpg?h=966d93c874c2147949dd39ce87b7106b)
![](https://cdn.myportfolio.com/8090f18b06da7b467c7fb3b261b42e62/33b1f6e8-d5f3-4202-8815-2f7807710744_rw_1200.jpg?h=2cac53823f2fe9c76e722ad3b12d8272)
The brand was then shown how it might apply to their stationery, packaging, and other materials. A complete style guide was also created to ensure the integrity of the brand is maintained in future design work.