Boba Box needed a new brand after deciding to change their name from Bubblicious Tea.
The brief was for an identity that matched the personality of the company - colourful and fun but professional. After many rounds of alternative concepts, a final approach was agreed. The design was made up of 3 elements: the hexagon "box" shape, the "flavour flower" device, and the logotype.
The brand was then shown how it might apply to their stationery, packaging, and other materials. A complete style guide was also created to ensure the integrity of the brand is maintained in future design work.
